Wet Seal's Defining Pretty with their New Re-Brand

Fashion retailers, make way…Wet Seal is back and better than ever! Style bloggers from all over Southern California dropped by the Well in Downtown Los Angeles on August 31st to celebrate the launch of Wet Seal’s “I Define Pretty” campaign and Fall 2016 collection. Their latest collection launches their new edgy and effortless California style. Guests were treated to cocktails and desserts as they explored the newest pieces, while guest DJ, Sam Blacky set the mood for a Wednesday dance party. America’s Next Top Model alum, Mame Adjei was announced as the face of the “I Define Pretty” campaign, leading the efforts in opening the dialogue between the fashion industry and consumers on what makes them feel pretty. Thanks to Wet Seal, style and sisterhood has never looked any better together.