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MANNFOLK PUBLIC RELATIONS is a one-stop solution for companies that seek a modern approach to media relations and consumer engagement.  Named one of the country's most dependable "It PR firms" by WWD, Mannfolk Public Relations generates meaningful results for our clients by engaging with digital online media and traditional press, creating strategic brand partnerships, and navigating today's vitally important social media landscape. Perhaps best of all, we achieve all of this while providing the kind of personalized attention only a boutique firm can.​ Veteran luxury lifestyle publicist Dorothy Mannfolk, the driving force behind the agency's success, guides each client's campaign by drawing on 20 years of hands-on experience securing top-tier media placements, dressing A-list celebrities, engaging with tastemakers, and establishing relationships with leading digital influencers. With an office in Los Angeles and in New York, Mannfolk Public Relations's creative, experienced, and highly motivated staff is committed to bringing your brand's message to the lifestyle industries' leading news makers.

Meet The Team That Makes Dreams Come True

Dorothy Mannfolk

Dorothy Mannfolk

DOROTHY MANNFOLK began her public relations career at a specialty firm in Los Angeles where she handled media relations, special events planning, and account management for countless high-end fashion, beauty, and retail clients. It was here that she noticed a lack of effective public relations representation for emerging fashion, lifestyle and beauty brands, and established Mannfolk Public Relations. Her goal: To give a voice to every brand she represented. 


Since striking out on her own, Dorothy has nurtured numerous fledgling labels into globally recognized brands like American Apparel, Wen Hair and Body Care, and 3Lab cosmetics. She also spearheaded campaigns for internationally known companies including American Rag Cie, luxury jewellery designer Margot McKinney, Sabo Skirt and Showpo as they launched into the U.S. market. Her clients have consistently appeared on Hollywood red carpets and the pages of Vogue, Huffington Post, Forbes, WWD, InStyle, Refinery 29, Robb Report, Jewelry Editor, Harper's Bazaar, Vanity Fair, Marie Claire, The New York Times, Los Angeles Times, USA Today, and more. 

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Norman Villavicencio

Norman Villavicencio is a seasoned publicist and PR professional whose strength in handling media and public relations strategies covers celebrity, influencer, experiential, and communications campaigns for emerging and established fashion, beauty and lifestyle brands world-wide. A graduate of UC San Diego, Norman moved to Los Angeles where he enriched his expertise in public relations. In 2018, Norman joined the Mannfolk PR team where he works with an ever-expanding roster of clients across the fashion, beauty, lifestyle, health & wellness, and food & beverage industries. As an Account Executive, Norman has worked on highly effective PR activations for various clients. In addition to managing the LA showroom, Norman meets the critical needs of clients through his connections with top-tier stylists, social media tastemakers, publicists and talent.


Norman's personal passion for travel, fitness, and fashion keeps him constantly connected and engaged in the needs of the agency’s clients. Norman past client list includes Rains, Blvck Paris, Surreal Brewing, Kornit Fashion Week LA, Seafolly Australia, Cupshe, Privé Alliance and more.

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Joseph Pastrana

Joseph Pastrana

JOSEPH PASTRANA is Mannfolk Public Relations' New York associate responsible for handling corporate and commercial accounts. His experience spans a range of lifestyle industries from fashion, art, accessories and beauty to fitness, wellness, interior design and hospitality.


A former fashion director, he oversaw coverage of the New York, Paris, and Milan runway shows; conducted designer interviews; and penned collection features on the likes of Tom Ford, Badgley Mischka, Van Cleef & Arpels, Louis Vuitton, Naeem Khan, and many others. He's been instrumental in launching many emerging brands for Mannfolk PR and securing media placements on a regular basis.


He is also the author of the non-fiction fashion book "Homespun - True Tales of Tweed".

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