Fashion Model

Case Studies

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01

Coachella Influencer
Campaign

Every year, Mannfolk PR hosts an influencer gifting event geared toward brands interested in partnering with some of the nations top fashion, beauty and lifestyle influencers and developing new relationships for future collaborations.

Past brands include American Apparel, Akira, Showpo, Honeydew Intimates, Rains, Dear John Denim, Farmacy, Seafolly Australia, Sanlier swim & resort wear, and El Vaquero Italy just to name a few.

The Strategy

Mannfolk PR invited and introduced top fashion, beauty and lifestyle influencers attending upcoming festivals to participating brands and their collections. Influencers were given the opportunity to select pieces to be worn at festivals such as Coachella, Stagecoach, EDC, etc.

 

The Results

- Engaged top influencers to post and tag on
Instagram, TikTok, and YouTube including Paris
Hilton, Alexis Ren (165M followers on IG), Cindy
Prado (2.6M followers on IG) and Gabby Epstein
(2.9M followers on IG),

- Total # of Media Impressions over 1 Billion

02

Michele Lopriore

MICHELE LOPRIORE is a women’s luxury footwear and handbag brand from Milan, Italy known for its on-trend styles and italian craftsmanship. 

 

Mannfolk PR was brought onboard just as the brand was expanding to the US and launching its flagship store in Miami.  The agency was tasked with building buzz around the brand, getting coverage on new store openings, and most importantly securing product placement in top fashion and luxury lifestyle outlets. The goal was to position Michele Lopriore among other high-end / designer footwear brands.

The Strategy 

Mannfolk PR targeted and reached out to key editors and writers and facilitated product seeding to top tier media outlets such as: VOGUE, The Cut, Harper’s Bazaar Refinery29, Zoe Report, Real Simple, Glamour, Women’s Health, Elle, StyleCaster, and more.

 

The launch received top tier coverage. Most notably, some headlines from key outlets as well as inclusion in round ups with other competitors. 

 

The Results

  • Mannfolk PR secured coverage on the store openings, feature articles on the CEO and brand , as well as product placement in top tier fashion and lifestyle outlets.

  • Top hits include Glamour, Marie Claire, PureWow, Real Simple, Who What Wear, Byrdie Beauty, Forbes, Allure, The Zoe Report, Bustle, HypeBae, and many more.

  • Mannfolk PR coordinated and secured placement on top fashion influencers and celebrities including: Teri Hatcher, Garcelle Beauvais, Annalynne McCord, Deborah Cox, just to name a few.

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03

Donginbi

DONGINBI is a luxury skincare line from South Korea The brand is internationally acclaimed by beauty experts and insiders worldwide for its effective skincare collection formulated with its signature red ginseng blends.

 

Mannfolk PR was brought onboard to assist with the brand’s US launch. The agency was tasked with building buzz around the brand, securing coverage on both men’s and women’s collections and most importantly securing product placement in top fashion and luxury lifestyle outlets. The goal was to position Donginbi among other high-end k-beauty brands such as Sulwhasoo.

The Strategy 

Mannfolk PR targeted and reached out to key editors and writers and facilitated product seeding to top tier media outlets such as: Allure, Byrdie,VOGUE, Refinery 29, Zoe Report, Real Simple, Glamour, Women’s Health, Elle, Essence, and more.

 

The launch received top tier coverage. Most notably, some headlines from key outlets as well as inclusion in round ups with other competitors. 

 

The Results

  • Mannfolk PR secured coverage on the brand as well as product placement in top tier fashion and beauty outlets.

  • Top hits include Allure, Who What Wear, Byrdie Beauty News and more.