Privé Alliance West Coast Debut at The Academy LA

Luxe streetwear brand Prive Alliance unveiled its newest collaboration with K-pop star Baekhyun, lead singer of EXO, to a sold out audience for an exclusive one night only event in Hollywood. Guests nibbled on hors d'oeuvres and cocktails in the VIP lounge while fans danced and mingled to a blend of K-pop and house music, eagerly anticipating a glimpse of the K-pop star and runway fashion show. The event drew fans from all over the world and sold out in hours after being announced on social media.