Privé Alliance Launch Party

K-pop star and Privé Alliance co-creative director Baekhyun and Danyl Geneceran introduced the brand's latest collection of streetwear in its West Coast debut to a packed-to-capacity event of LA's influencers, fashion and entertainment industry personalities and an invasion of screaming K-pop fans at the Academy LA. Lined up around the block on Hollywood Blvd since 6am that day, guests from around the world surged into the venue hoping to catch a glimpse of Baekhyun, who confided that this was his most personal collection yet. 

After turns on the the red carpet, VIP guests were escorted upstairs to the exclusive hosted bar where they enjoyed cocktails and passed hors d'oeuvres. The Privé Alliance fashion presentation - showcasing stylish streetwear from T's to hoodies and jackets - was followed by a raucous party where fashion influencers and talent joined the crowd with the successful debut.

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